For the past year and a half we have had our flagship “The Fresh Melt Water Shop” open in the Northern Liberties section of Philadelphia. We opened in April of 2009 in an area called The PIazza and we were the first store to open, having our HUGE opening party before the Piazza was actually fully finished and open for business. At the end of this month we will be closing the doors on our current flagship location – BUT FRET NOT! This is a positive and conscious decision of ours to change the way we do retail.
We planned on having our “retail experiment” for 18 months and that’s exactly what we did. We are not being forced out by any means. It has been an amazing time where we have gained a much larger group of loyal Melt Water followers and family. We have grown exponentially in all facets of our company. I look at what we are doing on a day to day basis now and compare it to where we were then and I am amazed.
We handprint all of our garments just a couple blocks from where the shop is. One thing we got from having the retail space was a huge appreciation for the “Drop Parties” that we have at the shop whenever we drop new gear. Beginning in October we will be moving these parties to our screenprinting studio!! We are fortunate enough to have a large warehouse space at our disposal where we will be presenting our new lines as well as art shows and all types of events just like we always did with the shop. We will also be doing popup shops around Philadelphia and the country to still be able to meet and talk to our supporters.
We are all extremely excited for the next step in Fresh Melt Water’s growth and the way that we will be evolving ourselves and our lines. The future is looking very bright and we can’t wait to start our new way of doing things. Thank you to all those who supported the Fresh Melt Water shop for the past year and a half.
We are having HUGE SALES this weekend (DETAILS BELOW) and come down to bid farewell to these four walls!!!